To stay competitive during the pandemic and beyond, it's important to keep up with emerging content marketing trends and practices. After all, relevant, consistent, and high-quality content can attract new customers while retaining existing ones.

Here are the notable content marketing trends and best practices in 2021 you need to know: 

Sour...

Want To Improve Your Site's SEO To Grow Your List?

Use this checklist to ensure your SEO is working hard to drive traffic to your lead magnet pages. 

Keywords

• Do not skip keyword research. It's vital to understand the terms people are using to search for the information they are seeking.
• Use some intent-based keywords to target more q...

Want to Create an Effective Lead Magnet?

Use this checklist to create a lead magnet that draws new subscribers to your list.

Keep in mind, you have to know who your ideal audience is before you can create an effective lead magnet. So, be sure to look at our audience checklist at https://www.startrustacademy.com/blog/how-to-define-your-ideal-a...

Want to create a clear snapshot of your ideal audience?

Follow this checklist to fine-tune focus on who your ideal audience is. Keep in mind, your individual business may or may not need all of this information. In addition, you may need to add some factors to select your audience attributes.

Demographics to Know

• Age
• Gender
• Marital Status
...

It’s the ultimate marketing dream: Press a button, send an email, and money comes pouring into your bank account.

But before that can happen, a lot of work needs to go into things like finding or creating the right products for the right audience, finding that audience, and then convincing them they want to buy what you want to sell.

How do you c...

Some of these are so commonly known, you’ve probably heard of them before.

But the real question is, are you doing them?

Others are less known but crazy effective.

And all of these have been tested and proven on working landing pages and elsewhere.

Ready? Let’s get started…

1: Add a call to action within each section.

If your landing page...

Google makes several algorithm changes per day on average, with most of them being very small.

It’s a lot to keep up with, but there are a couple of things that are worth doing to make your sites rank higher.

The first is link building, where another site links to yours.

They say the more of these links you have, the higher you tend to rank in G...

No matter what you’re selling or where you are selling it – ads, webpages, video sales letters, email campaigns, and so forth – these 3 techniques will help you sell more products with less effort.

And they’re easy to learn and implement, too.

Persuasive Copywriting Technique #1: The Elephant

Back in the days when a circus would roll into town, ...

Personal branding is the conscious and intentional effort to create and influence public perception of an individual by positioning them as an authority in their industry, elevating their credibility.

Branding is what gets you noticed and remembered.

It’s what sets you apart from the crowd.

And unlike the vast majority of online influencers and ...

“I’m sick and tired of hearing about ‘Know, Like, and Trust.’

I don’t get it.

Exactly HOW am I supposed to get people on the internet to know me, like me and trust me?”

I understand the frustration of this new marketer.

It’s so easy for marketing teachers to tell you to build Know, Like, and Trust into your marketing.

But how often do they t...